How the crawl budget Mastering On is being distributed. That is, the time that these robots allocate to explore your website. You will be able to see if there are server errors. What type of files are being crawled or what type. Of robots are accessing the website (smartphone, PC, images…). It is important that […]
 If, on the other Step by Step hand, the SERPS. Are hard, you will need more resources (more time and more money). To rank, and this can directly influence the money a client pays you. On the other hand, knowing who. The website is focused on is useful to understand. How that person searches on […]
You may be thinking (and not without reason) that The Ultimate there is so much work to do on a website to improve its positioning that you don’t even know where to start. Here each SEO, whether it is a consultant or not, logically has its method when starting an audit. Obviously we are talking […]
 Nowadays Coca-Cola no longer needs to Inside the catch people’s attention or encourage their awareness and that is why it uses shorter slogans with more abstract words that are easy to read and are generally more attractive to the potential customer.5 things that Generation Z looks for at work (and that their bosses haggle over […]
The characteristics of memorable slogans are opposite Join Product. To the qualities of catchy slogans. “Our research shows that having a memorable slogan may potentially. Displease some consumers , but may, on the contrary, be the most ideal for a new wave brand,” emphasizes Hodges. When Coca-Cola was still a few years old, the famous […]
 August 21, 2023 at 3:11 p.m. SHARE Twitter Memorable Product Industry. slogans are not necessarily those that the consumer likes the most and those. “Claims” with which the audience most sympathizes are not the ones that are best remembered. When brands decide to hang on the arm of a slogan, they normally look for emblems […]
As we have seen, case studies act as sales pitches.Therefore, they help generate conversions when used on product pages or landing pages . To do this, you can use short versions of the success stories, in video format, graphic or a quote from the client. With a link to the full page. Maybe you’ve already […]
Questions should cover these elements. As well as explore the details of the experience to build an interesting narrative. Below we list the main questions you should include in the interview. What were the difficulties you had in your life/business before finding out about Products and services are nothing more than solutions. That is why […]
When the lead reaches the bottom of the funnel, they still have some objections that make their decision difficult. They can be about anything really, but they usually focus on two factors: time and money . Therefore, the case study can help avoid these objections. To do this, the story should show the obstacles that […]
Success stories (or case studies) are Content Marketing resources ideal for the bottom of the sales funnel. They serve to tell stories of customers who have had positive results when buying and using your products and show the full potential of your brand. In this article you will learn everything about this type of content. […]
If I think about the brands I’ve worked with or consulted with over the past few years, most in the B2B technology space, the top priority has always been to activate short-term sales . We B2B marketers often call it lead generation . Companies have invested most of their budget in short-term, bottom-of-the-funnel campaigns (and […]