August 21, 2023 at 3:11 p.m. SHARE Twitter Memorable Product Industry. slogans are not necessarily those that the consumer likes the most and those. “Claims” with which the audience most sympathizes are not the ones that are best remembered. When brands decide to hang on the arm of a slogan, they normally look for emblems that are burned into the consumer’s memory and also of course “claims” that are liked by their potential customers.
Audience most sympathizes Product Industry are not the ones
However, it seems that the most memorable slogans are not necessarily top industry data those that the consumer likes the most and those “claims” with which the audience most sympathizes are not the ones that stick best in the memory of the target audience. According to a recent report by Brady Hodges, a professor at the University of Missouri , slogans that are longer, include the brand name, and use unconventional words tend to be more memorable to the consumer.
Hodges recommends that brands
And slogans that are shorter, omit the BZ Lists brand name, and use simpler language are more. Likely to be liked by the consumer. Given that memorable slogans are not necessarily the ones that consumers. Like the most and vice versa. Hodges recommends that brands, before using a slogan, take the trouble to determine. What phase of “brand building” they are in , as this is absolutely crucial when choosing the most suitable claim.