Don’t use bots. While some companies may offer “bot” services that automate likes and comments, these can damage your reputation and risk being flagged as spam. We’ve tried to buy followers before several times, in fact, and the experiments always flop.

Stick to legitimate automation tools that don’t violate the social networks’ terms of services. Pre-scheduling your social media calendar makes for stress-free publishing. We love hootsuite for this, for obvious reasons. Maybe you already use a third-party app like aeratable to organize your calendar. No problem! Can integrate with it so you can publish your posts directly from your aeratable calendar.

 Improve Your Social Messages

Hootsuite social media publishing tool — calendar overview of scheduled content. Don’t ignore the numbers
posting on a regular schedule is great, but if you want to take your.  Social media marketing to the next level, you need to understand the impact of your posts. Don’t just post content blindly. Use smart goals and social media metrics to guide your content strategy and review your results regularly.
Do keep tabs on your business database competitors and the industry. You don’t want to copy your competitors, but you do want to keep an eye on what they’re up to. Stay on top of the conversation by automating your competitive research. Set up alerts for relevant news to see what’s good in the world of real estate social media.

Hootsuite Analytics Mixed Overview

You don’t want to miss out on trending news or the opportunity to weigh in on relevant issues. Don’t trust automation software for critical business decisions. While automation software can be helpful in several aspects of your business, you shouldn’t rely on it to make important business decisions.
Automation has come a long way, but not quite far enough to replace a human’s strategic mind. The data you get from automation software should be used as a reference point, but not as the only BZ Lists requirement for decision-making.
Do understand your target audience before automating communication. Your tool will only be as smart as the person using it (that’s you). An excellent automation tool caters to its user’s demands,