Do you want to see how much traffic a website gets? There are a few different ways to do this. Before I get to those, though, here’s an important point: If you own the website, there’s no need to estimate. You can install Google Analytics (for free) and see close to exact traffic numbers.But as you’re reading this article, I’ll hazard a guess that you don’t own the website in question, right? You’re probably trying to guess how much traffic your competitor gets, and it’s unlikely that they’ll share their Google Analytics with you. In this post, I’ll run through three ways to get traffic estimates for any website.

Therefore, Estimation tool There are two types of traffic estimation tools: Tools that estimate total traffic: Visitors to your website can come from all kinds of places: search executive data engines; forums; social media; etc. These tools estimate the total amount of traffic from all sources. Tools that estimate only organic traffic: Most websites get a good chunk of their traffic from search engines like Google; this is called “organic traffic.” Estimates from these tools don’t take into account traffic from any other sources (e.g., social media) besides organic traffic. Let’s explore each of these in more detail. 1. Find out how much traffic a website gets in total Here at Ahrefs, we tried all the leading total traffic estimation tools and did a few small internal experiments to find out which was most accurate, and SimilarWeb won.