The lead scoring calculation will take place in a much more assertive way. Increases conversion rate Increasing your brand’s conversion rate is the most obvious benefit because landing pages are creat to: Transform strangers into potential customers; And from potential customers to buyers; And from buyers to repeat customers! The conversion rate is one of the most important metrics in any Digital Marketing strategy , so I’ll talk more about it in the rest of this guide — don’t blink! How a content empire increas sales by 1783% Ruces customer acquisition cost Call CAC.

Acquiring information about customers is a complicat

Customer Acquisition Cost calculates how much it costs your company to sell your product or service to an actual customer. Acquiring information about customers is a complicat process, especially when done one-on-one through calls, interviews, email conversations or meetings. Since it is through this information that we can understand what nes to be done to guide a person through the purchasing journey until they decide to buy from you, it is necessary to invest in a good Marketing and sales team to filter them. However, with the use of landing pages, this process of researching and interviewing leads can be simplifi because they capture a huge amount of data in one place.

Wasting time on people who aren’t ready to

This way, your Marketing team can work on the automat construction of high-converting landing pages , and your sales team stops wasting time on people who aren’t ready to buy yet! By cutting out wast time and the number of people ne to gather the information that facilitates sales, CAC plummets — while sales only grow! Essential features when using a Landing Page builder Because they do not require the use of code, landing page creators spe up (a lot!) the process of creating, iting, publishing and publishing pages, you just ne to check a few points to be sure which tool is the right choice.