Of course, customers for whom loyalty means buying products from. One brand regardless of price, convenience and other factors are highly valued.
Unfortunately inflation and supply chain issues make it difficult to retain such customers.
In the study in question, only 5% of respondents described loyalty to a particular grocery or household product as buying “that particular brand and no other.”
An even larger share (26%) said they had a preferred brand but were willing to try something different.
This approach to loyalty has significant implications for how companies should interact with customers.
It’s not enough for brands to win customers over. At critical touchpoints, they must give them a reason to buy their products over those of their competitors.
Traditional ways to remind customers about your brand—such as sending loyal customers greeting cards and previewing new products—are frankly not enough anymore.
Brands must differentiate europe cell phone number list themselves to stand out from their. Competitors in order to win and retain the attention of consumers.
Recommendations for strengthening customer relationships
- Personalization of the experience. Personalization of the experience helps to increase loyalty. Customers are more contextual advertising towards 2023 likely to make repeat purchases from a particular brand or retailer if they receive personalized and relevant content that matches their preferences.
- Engage with shoppers at key moments. Engage shoppers at critical touchpoints—like filling their shopping cart online or in-store—by providing helpful recommendations, like complementary products, that might be useful to them.
- Improve the search experience for shoppers. Even one negative experience can lead to customer churn.
- Give customers what they crave. Identify which aspects of your product are most valuable to your audience. Rekindle interest bwb directory among inactive customers by highlighting these features along with new products in your product range that might grab their attention.
Food for thought: What can your company do to become a customer’s “brand of choice”? What customer pain points could you address to strengthen your relationship with them?
