As we have seen, case studies act as sales pitches.Therefore, they help generate conversions when used on product pages or landing pages . To do this, you can use short versions of the success stories, in video format, graphic or a quote from the client. With a link to the […]
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Questions should cover these elements. As well as explore the details of the experience to build an interesting narrative. Below we list the main questions you should include in the interview. What were the difficulties you had in your life/business before finding out about Products and services are nothing more […]
When the lead reaches the bottom of the funnel, they still have some objections that make their decision difficult. They can be about anything really, but they usually focus on two factors: time and money . Therefore, the case study can help avoid these objections. To do this, the story […]
Success stories (or case studies) are Content Marketing resources ideal for the bottom of the sales funnel. They serve to tell stories of customers who have had positive results when buying and using your products and show the full potential of your brand. In this article you will learn everything […]
If I think about the brands I’ve worked with or consulted with over the past few years, most in the B2B technology space, the top priority has always been to activate short-term sales . We B2B marketers often call it lead generation . Companies have invested most of their budget […]
