Your marketing department tried hard and rolled out a useful, well-thought-out chain of letters. What to do in such situations with the base for email distribution, says Irina Galka, content marketing specialist at Aktion Marketing.
Content
Letters are not opened
Reactivation: step-by-step instructions
How to Reduce Unsubscribe Rates: Step-by-Step
Letters are not open
If your subscribers don’t click on your emails library shop for three to six months , there could be many reasons: from being fired for a completely different job to simply losing interest.
whoever is simply “sleeping” – there is a chance to get him back;
who have become “dead souls” – there is no longer a user behind the address (this is relevant for B2B and corporate mailboxes).
It is important to remove the second ones from the database and carefully work through the first ones.
Updating the database is useful in every sense: this way you will assess the real size of the interested audience and, possibly.
Reactivation: step-by-step instructions
Step 1. Select the “sleeping” part from the general base.
Step 2. Create a chain of two or three letters (no more!).
Examples:
We are going to unsubscribe you – with the the windup tree, elav ettevõte term and reason.
We make a special offer to motivate you to buy
The main principle of remarketing is to quickly catch up with a warm lead before it has time to cool down. Opening a letter and remembering you, the client warms up. Aktion Marketing
specialists use smart technologies: for example, so-called trigger points in the body of the letter or on the website. We immediately process contacts that have shown interest or responded to the email newsletter , and pass the lead to the client’s sales department. Important! Unlike most marketing agencies, we take financial responsibility for the result. Find out more.
Step 3. Analyze the campaign results. We continue working with the active ones (we add them to the main database), and we delete those who did not respond.
