The word is out: from today we can also advertise in the Netherlands via Pinterest. There were already a few parties that were allowed to test Pinterest Advertising , but from today the option is available to everyone! A great opportunity for many companies within the home, lifestyle and fashion industry.
How does advertising on Pinterest work?
First of all, it is important that you create a business account. Fortunately, this is completely free. Creating a business account can be done very easily and quickly via the settings option. You can find this at the top right of the menu. Fill in the next steps and your company profile is created!
After this it is time to create an advertisement. At the top right you will find a red + sign. Click on this and click on ‘create advertisement’. email data After this the following screen will appear:
Indicate what the campaign goal is. Do you want people to discover your brand, products and other
services? Or do you want people to use your app or website?
After this, set a campaign name, so that you can easily find the campaign. After this, it is important that you fill in a spending limit. Do you want to set a limit per day or do you choose a limit for the entire campaign?
In addition, on this page you have the Pravniški poklic je lahko possibility to create a carousel. This means that you show up to 5 images in an advertisement. If you want to use this, you only have to set the button to black.
Ad Group Data
Next, it’s time to specify who you want ao lists to reach with your ad. Create an audience and connect with people from your customer list, your website visitors, or existing Pinterest audiences. You can create a special audience that you can set up for multiple ads. You can set up the following points:
Gender
Age
Location
Languages
Devices
In addition, you can add certain interests. So do you have a home furnishing webshop? Then, for example, enter that your target group is interested in home decoration. In addition, you can enter certain keywords to increase the number of impressions of the advertisement in search results and between related pins. We recommend that you use at least 25 keywords for the best result.
Budget and planning
Target audience, check. Now it’s time to fill in from and until when you want to show the ad. Indicate on which start date and time you want to start the ad and fill in until when the ad should run. In addition, it is important that you indicate which daily budget or which duration budget you want to set.
