Do you know what is one of the most common mistakes for a business .A wrong image. An incorrect graphic choice can do much more damage than you think. You don’t have to overdo it to catch your audience’s attention, rather start from the questions. Who am I? What I mean? Who do I turn […]
Share the brand’s values and become a point of reference for your customers. Even when society’s needs change. We’ve already done it. And we’re about to do it again. Let’s face change. This time we won’t talk about crises , because, let’s face it. Change doesn’t always mean drastic and sudden upheavals. Change often manifests […]
The social world is always in turmoil. New platforms are around the corner and the public is ready to welcome change every time. In the continuous movement that is created of social networks. That are born and social networks that fall into oblivion, you have to find your balance. Being present everywhere is not necessary. […]
Stereotypes also exist in the field of social media. Try to think about it the common idea among many entrepreneurs is that social media. Is a place for entertainment and that. It is sufficient to create a profile to see results. If you want social media to bear fruit, you have to cultivate it. If […]
Everything you need to know for perfect management of corporate social networks. To obtain concrete results and new customers. Lost in the tangle of social networks. Confused in choosing the platform that can truly contribute to your business. If you know that social media can be the icing. On the cake for marketing and corporate […]
One of the benefits of partnering with campaign monitor by marigold is having access to experts across all areas of marketing. So we thought we’d chat to marigold art directors. Noelle and meghan. To get insight into the design process they undertake when designing an email. From selecting a layout to choosing an image. Read […]
I consider using color blocking to break up paragraphs or swapping comma-separated lists into bullet ones. I also look for opportunities to use icons that support different points in the message. These rules ensure that I strike the right balance between text and imagery. Helping the reader navigate the content and take the desired action. […]
In terms of design. I play with font size. Color contrast. And spacing to emphasize the main message and distinguish it from the rest. This clear hierarchy guides readers through the email. Ensuring they don’t miss the main message while still giving them the option to dig into more details if they want. Meghan: hierarchy […]
Here’s a tip: make sure your testing pool is large enough to be significant. And act on the results by making adjustments. Winning your audience. Driving engagement. Driving revenue — whatever you want your results to be — it’s like any other challenge; it takes work and lessons learn. But ultimately in the end. With […]
Important factors to consider would be whether or not you ne a lot of messaging itself — do you ne a lot of copy in your message. Or will your email consist primarily of photos and simple ctas? Is your email an advertorial for a newsletter? How much text of the topics should you include […]
Increase engagement you.Ve spent a lot of time researching. Writing. Iting. And publishing your content. But promotion is just as important. If not more. Without promotion. No one will read. Or even see. Your content. Believe it or not. How people engage with your content (or don.T engage) influences how your content appears in search […]
Newsletters are a cornerstone of any email marketing effort and yet. They are so easy to get wrong. It.S not surprising: there is no single. Definitive manual for writing. Designing and sending a good email newsletter. It varies by industry and company . To some extent. Each newsletter is unique : unique to its brand. […]
