Leads can be categorized into several categories. Warm leads show immediate interest in your products or services. Warm leads have shown some interest but require additional follow-up. Cold leads have not yet shown direct interest but may become relevant in the future. Categorizing leads helps tailor communication strategies and maximize […]
Result: Fewer resources were allocated to other marketing channels, affecting the diversity of strategies implemented These case studies show that purchasing a B2B database can provide significant benefits in terms of market expansion and lead generation, but it is crucial to weigh these benefits against potential drawbacks such as […]
Qualified leads show genuine interest in your products or services. They’ve engaged with your content or provided relevant information. Unqualified leads, on the other hand, haven’t yet demonstrated meaningful interest. They may lack engagement or relevance to your offering. Importance of qualified leads for businesses Qualified leads are essential for […]
Growth marketing is a modern approach that emerged in response to the rapid evolution of consumer behavior. In the 1960s , the classic 4 P marketing strategy dominated. However, the need for a more dynamic approach led to the emergence of growth marketing. Sean Ellis and Andrew Chen , iconic […]
There is widespread dissonance about the relevance of branding , especially among startups and small businesses. Often, small businesses remain blinded by the false assumption that brands are just the big fish in the pond with unlimited access to huge budgets and national recognition. They resign themselves to their fate […]
The word is out: from today we can also advertise in the Netherlands via Pinterest. There were already a few parties that were allowed to test Pinterest Advertising , but from today the option is available to everyone! A great opportunity for many companies within the home, lifestyle and fashion […]
Whether you have a webshop, a dental practice or a restaurant, you would rather not find your company name in negative reviews or comments from complaining Facebook users. Rightly so, online sentiment has a significant impact on your business results. Especially if they are negative in tone. We explain. Online […]
No less than 8.7 million Dutch people use YouTube. The social media network has gained 9% more users in our country in the past year, which shows that video content is very much on the rise. Smart for a company to play into this! In this blog, we will therefore […]
Pagespeed is the time it takes for a web page to load. The loading speed of a page is determined by various factors, including the server of a site, page structure and file size, image compression and the like. There are various ways to measure pagespeed. What are these ways? […]
SEO, also known as Search Engine Optimization, are organic search results within Google. Where the ranking of your organic search terms used to be determined by a few factors, it is now a lot more complex. Fortunately, there are tools that can help with this. Therefore, do the SEO check […]
