As a startup founder, marketer, or sales professional, one of the most important things you can do is define your target market. After all, it’s what forms the basis of your marketing strategy, influencing everything from the name of your product to its development to the market segment you’ll focus on.
In other words, the better you understand your target market, the better you will be able to market your product to the right audience at the right time. In this lesson, we’ll show you how to do just that.
1. Collect data on your current customers
Similar to auditing your resources, dig nepal phone number data into any data you have on your existing customers. Figure out where you contacted them or how they found out about you, and why they chose to buy from you. List common characteristics, interests, and conversion cycles of these customers and identify which ones bring you the most business. This will help you start to identify people who are more likely to benefit from your product, and vice versa.
If you’re just starting out, we recommend compiling all the data you’ve gathered to create your product research paper . Write down why you started building the product, where the idea came from, what challenges it solves, and what type of people are most likely to benefit from what you offer.
Here are some data 1816 – the year without summer – and 2023? points you should definitely look at:
- General demographic data (age, geography, gender, language)
- Position/function
- Industry and company size
- Interests and objectives
- Purchasing power and spending patterns
- Challenges
To add a layer of data on the same fb users topic, do research on LinkedIn and other social media channels. Also, to get first-hand, verified data, try to schedule as many customer interviews as possible.
2. Deepen website and social media analysis
Once you’ve compiled the data that’s available to you, add another layer of data by digging deeper into your website and social media analytics to fill in the gaps and better identify your customers.
Your website data should be able to tell you how visitors discover you, what keywords they use, and what channel they come from. Such data helps you understand the psychology of your target market and how you can reach them at the right time, with the right message. Use this data to build a content calendar designed to drive engagement.