Here’s a tip: make sure your testing pool is large enough to be significant. And act on the results by making adjustments. Winning your audience. Driving engagement. Driving revenue — whatever you want your results to be — it’s like any other challenge; it takes work and lessons learn. But ultimately in the end. With enough testing. You’ll succe.To learn more about a/b testing check out our blog on the basics.
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What role does content hierarchy play
What role does content hierarchy play in your process and how do you balance the most important message with the least?Once the email’s goal is agre upon. Any content serving that goal takes priority in the hierarchy. The email structure and design elements BZ Lists align thematically to support the goal. The primary message at the top of the email should make a substantial impact. Traditionally. This includes a hero graphic. Exciting headline. And a quick description. All pair with a bold and prominently-plac call-to-action (cta). Design styles and trends may change. But effective structures like the invert pyramid and zig-zag endure!