Why hire a digital marketing agency?

A professional digital marketing agency knows how to focus on the results you need, deploy the right digital channels for your business, measure the results it generates and how they contribute to your profitability, and integrate different technologies to create a digital marketing system tailored to your business. The consequence of this is that your return on investment can double or triple. That is, with the same investment you can get two or three times more results.

Any digital initiative must be framed norway telemarketing  within three objectives: generating more revenue, reducing costs or retaining your customers. Digital marketing is not about generating clicks, likes or interactions on social networks. If these actions do not impact your business numbers, there is no point in executing them.

Increasing revenue is usually a matter of generating more sales by attracting new interested customers or selling more to current customers. To do this, you need to use the right channels for your business offering, your products and services, and the type of customers you want to have.

Cost reduction comes from reducing customer acquisition costs and support and service costs. Customer acquisition cost is the value invested to bring a new buyer to your business. By deploying the right digital channels and optimizing them, this cost goes down and consequently your profitability increases. Reducing support and service costs means that each support interaction is more cost-effective, helping to improve your margin and profits.

Retaining your customers means being able to sell them more and create a service experience that meets customer expectations. Digital channels allow for this fluid interaction, consolidating information to make it useful for your business, and generating personalized communications to generate repeat purchases.

Not all digital channels are suitable for all business objectives or for all types of businesses. Knowing which digital media are suitable comes from experience, from having worked with multiple digital channels, knowing their characteristics, the type of audience that frequents them and how they can contribute to your business our marketing funnel can be improved . And this knowledge is something that a professional digital marketing agency has built up over time and practice. Running campaigns using Google Ads is not the same as running campaigns using Facebook. Likewise, these channels are frequented by buyers at different stages of their purchasing process, so they require different tactics to move the buyer forward in their decision.

But choosing the right channels is just the beginning. Whether they are paid or organic channels, they need to be optimized to bring better results. Here, a professional digital marketing agency has a great advantage over a businessman or a non-digital company. The digital agency knows the channels, knows which elements to act on in each channel to improve results, and how to double or triple the goals to make your money go further.

Measurement, which comes from  email leads database digital analytics, is the convergence point of any digital strategy. If it is not measured, it cannot be improved.

Without adequate measurements . You will not be able to know if digital actions really contribute to your business . If the work of the digital agency improves the performance of your online strategy . And, above all, if the profitability of your digital marketing is positive . And attractive for the characteristics of your operation.

These measurements start . With the number of views of an ad, go through the clicks . They generate, include the behavior of your potential clients on your website . Your sales effectiveness and the contribution margin (to profitability) of each new business.

Staying at clicks, likes or interactions, without moving . On to measure profitability, is like trying to find a treasure . With less than a quarter of the original map. You want to find the treasure (more sales), but if you measure only . A part of your digital marketing, you only see . A small piece of your action map.

A professional digital marketing agency helps . You use the right measurement tools, understand your data, filter . The relevant data, and analyze . The information to make decisions . That multiply your results and, therefore, your profitability.