An SEO audit is the process of evaluating how well your website is optimized for search engines. It identifies errors that may prevent your site from ranking well and opportunities that can help you gain more visibility What is a PPC audit.
An SEO audit typically covers areas such as:
- Indexing and traceability
- User Experience
- Website telegram data Architecture
- Competitive benchmarking
- Keyword Research
- On-page SEO
- External Links Profile
Basically, it’s a general “check” of a website’s health.
SEO Audit Tools
An effective SEO website audit is based on concrete data about the technical health, traffic, and backlink profile of your website (and your competitors’ websites).
The two most important tools that will help you do this are:
- Google Search Console – A set of Google dashboards and reports that allows you to monitor and troubleshoot any issues related to your website’s presence on Google
- Semrush – An all-in-one SEO toolset that provides a complete overview of your website performance and helps you improve it in all crucial SEO areas
In the next steps we will take a closer look at how to perform an SEO audit using these tools.
Tip : Sign up for a free Semrush account (no credit card required) to follow the steps in this guide.
How to do an SEO audit
1. Check for indexing issues.2
Unindexed pages are not in Google’s database. Google cannot rank them.
Go to the ” Pages ” report in the “Index” section of the left menu. Here you can see a graph of all pages based on their indexing status.
Below you will see a list of reasons why the pages have not been indexed.
Go through each of the reasons listed one by one. Inspect the pages that correspond to these reasons.
Here are some examples of URLs that do not need to be indexed:
- Pages with redirects
- Administration pages
- Alternative pages with canonical tags
- Feed Pages
If you find a page that should be chinese apps from its territory indexed but isn’t, fix the problem by following Google’s guidelines . Once you’ve done this, press the ” Validate Fix ” button.
Here:
You can also request Google to index the URL by clicking the ” Request indexing ” link.
If you have substantially modified the page, you can request indexing again, even if the page is already indexed.
You can also find indexing issues (and 140 other technical SEO issues ) with Site Audit.
Crawl your site and head to the ” Issues ” tab.
These are all the errors, warnings and notices that hinder your site’s SEO performance.
Now, select ” Indexability ” from the ” Category ” dropdown to see only indexing issues.
More information :
- Google Index: How to get Google to index your website
- Traceability & Indexability: What They Are & How They Affect SEO
2. Check for duplicate versions of your website.3
It is essential to ensure that australia database directory Google only indexes one version of your site.
Your site may be on multiple versions of a URL.