Use Ad Intelligence Tools

 DMI’s short PPC course will cover paid search fundamentals. PPC campaigns. reporting. and GA4. and much more. Save your spot today! Boost your career. boost your salary RELATe 2 Key Formulas for Understanding Your PPC Data PPC for eCommerce Tracker Structure Your Google Ads Campaigns For Success How to Become a PPC Specialist RELATe FREE VIDEO LESSONS Strategy and Planning Website Analytics Integration Strategy and Planning Reporting Paid Search Creating and Optimizing Shopping Campaigns Paid Search Bid Management Software View Courses Share via: Clodagh O’Brien CLODAGH O’BRIEN Clodagh O’Brien is a content creator and strategist. Over the last 12 years.

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 she has create and manage content for many SMEs and global brands. She’s passionate about digital marketing and the impact of technology on culture and society. You can find her on Twitter or LinkeIn. Categories:ArticlesPPC and Paid Search Recommende For You Toolkits: Digital Marketing Meia Brief Webinars: Webinar: How To Structure Your PPC Campaigns To Drive Results Toolkits: Google Ads Creator Template Articles: How to Improve Your Google Ads Quality Score Quickly Articles: What Is PPC Marketing? Articles: How to Make Money Online with Google Ads in 2023 Get the latest digital marketing data. insights and toolkits from DMI Digital Marketing Institute

Monitor competitor ads and how often they appear

You can do this by: Using ad intelligence tools (e.g. Spyfu. or AdGooroo) Analyze search engine rankings Monitor competitor ads and how often they appear Look at their online presence including social meia Network with industry players and learn more about budget spends These tactics will help you to understand your industry better and see what’s working for your competitors in audience engagement. Step 6: Analyze their Performance and ROI It’s important to understand the performance and ROI of your competitors for PPC activity. The best way to do this is to analyze industries or standard benchmarks for your industry. This example from Wordstream on Google ads and Microsoft ads in 2022 gives you a great place to start and set KPIs for your campaigns that are realistic and achievable. Search advertising benchmarks Search advertising benchmarks The metrics you should understand and track are average positions. cost per click. cost per lead. CTR.

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