In other words, communication is develop in order to connect potential customers to the products and services they are looking for.
It is correct to say, then, that Inbound focuses its efforts on a smaller number of people, but who have a greater chance of becoming customers.
2. Measuring results
When it comes to measuring advertising performance, strategies aim at the Internet have an advantage over those broadcast on traditional channels.
This is because, in the digital world, it is possible to identify and monitor each action carri out by visitors, leads and customers.
Something that doesn’t happen with exposure on a billboard
In other words, the return on each optimization, content, email or post in an Inbound marketing strategy can be quickly analyz.
This possibility makes the online environment ideal for testing and experimentation, since errors are easily correct. Which, in turn, further increases companies’ knowlge of their target audience .
which require complex – and often expensive – research job function email database to accurately measure results.
After all, there is no way of knowing how many people interact with an advertisement in a newspaper, nor how many were motivat to buy from it.
Can you understand the difference between
3. Public perception
Comparing Inbound and Outbound Marketing, it is easy to see big differences in the way the public is view in each strategy.
In the Outbound model , the advertising is aim at a what is lead qualification? product, service or business.
This way, it is easier to reach the masses, making it difficult to establish a profile of the people who will be impact by the message.
On the other hand, Inbound Marketing puts australia database directory The same does the public at the center of its actions.
So much so that one of the first tasks for a well-execut strategy is defining the company’s target audience.