This is a guest contribution from Jonathon Ohayon of Brilliance.com

From infographics to Slideshares, articles to agb directory  memes; marketers and bloggers can never have too much help coming up with ideas for compelling, relevant content.

However, ideas can be elusive and trending subject matter can be hard to nail down. Tools like Facebook Trending and Google Trends are a good start, but there is goldmine of content research available in lesser-known platforms that don’t have the same brand recognition.

Before you go hunting for the latest trending topic, the first step should be to make sure you understand the metrics, processes and data that drive content marketing.

Educate Your Content Creators (or Yourself)

The artistic effort of creating content is updated 2024 mobile phone number data often a far more enjoyable endeavor than back-end metrics analysis. But that can’t stop bloggers from learning what makes content effective, what renders it ineffective and the analytical tools used to tell the difference.

Content creators should take a few courses from the Google Analytics Academy. They’re free, and they’re taught by genuine Google measurement experts. The five-unit program covers the fundamentals of digital analytics, platform principles, ecommerce analytics, mobile app analytics and tag manager fundamentals.

With your new-found understanding of the data-driven mechanics behind the content, it’s time to try some new, exciting tools that fly under the radar of many content creators.

Answer the Public

At a glance, Answer the Public is just another . Keyword research tool designed to.  Give marketers consumer insight. When you choose a country and enter a keyword into the search box, however, Answer the Public returns a brilliant, sun-shaped visual display made of answers to questions that begin with when, who, where, how, which, were and are.

For example, I entered സഹപാഠികൾ നിങ്ങളെ എഴുതിത്തള്ളാൻ അനുവദിക്കുന്നു – ശരിയായ പ്രമോഷൻ the word “music,” and received trending questions like:

What music makes you smarter?

Why is music important?

Why should music education be cut?

Which music school is right for me?

Are music and math profitable?

What music was popular in the 1920s?

If I were a music blogger or a marketer who specialized in music, I would have a clear picture — literally — of the questions people in my target audience want answered. There are few better places to begin a discussion about what kind of content to create.