On the Internet we have to take into account that any of the vast number of social networks available to us can be useful, however, factors such as the level of exposure and visibility, subject matter or the number of users can be fundamental in choosing one or the other.
“Being present on more social networks is not going to improve our personal brand”
LinkedIn (the social network that strengthens our professional brand)
It is the most relevant way to strengthen our brand in the professional field, the professional network par excellence, which not only serves laos email list to create a 2.0 curriculum but also to position ourselves in topics and differentiate ourselves from the rest due to our achievements, skills and experience .
The orientation of our interactions and the content to be shared are eminently professional.
It is necessary to complete our profile with as much information as possible, but paying special attention to a section that is unique compared to other social networks: the extract, and in this post you can discover how to make the inspiration for perfect reading nooks most of it.
Also participate and interact by making contacts in the groups with a strategy of publishing and participating in those that are relevant to achieving your objectives.
Other specialized networks at a professional level are Xing , perhaps less known. Also Slideshare , owned by Linkedin, is an excellent complement to demonstrate our skills.
Facebook (visibility and engagement for our personal brand)
Zuckerberg’s social network is the largest generalist network and, by volume of users, the one that can bring the greatest visibility and engagement to your personal brand.
Keep in mind that a personal profile is not the same as a fan page ; both have certain differences that you should consider b2c phone list in order to correctly choose the use of one or the other with respect to your objectives.
In any case, both options will be able to contribute to strengthening your brand. It is not true that you should create a fan page in every situation .
If you decide to create a fan page, consider restricting the privacy of your personal profile and giving all your publicity to the page, focusing more efforts on it in order to improve your personal brand.
Twitter (key social network for some professionals)
This network has become a fundamental tool for certain profiles, such as journalists.
Using this network is a great way to stand out and make your brand associated with specific interests. The correct use of hashtags is one of the keys to keep in mind.
It is also possible to achieve a certain influence , something that is measurable based on the number of times we are included in lists .
Twitter is also a direct and public way to be contacted by anyone.
The level of exposure is enormous, even more so with the recent agreement with Google so that tweets are displayed in the search engine itself in practically real time. And you may wonder, how can my tweets appear? I give you three tips:
- The more followers you have, the more likely your tweets will be indexed.
- Tweets with Images and Hashtags increase the likelihood of indexing.
- Tweets that contain links with Social networks a high degree of clicks to the content have a better indexation rate in Google.
- Participating in Twitter chats can help you develop your brand
Instagram (creativity at the service of your brand)
If you are a creative person with a certain ability or need to show images, this can be a great network to get noticed through the use of them.