Lead generation generates customers.
Here is the funnel that Inbound is bas on and why it is currently experiencing such growth.
Another advantage, also very important, is the cost of each lead generat, which is around 60% lower than with traditional marketing techniques, according to research.
On the other hand, this entire funneling strategy on which Inbound Marketing is bas takes time to generate results.
Typically, the return on investment comes in the long term, although there are companies that manage to obtain this return in a much shorter time.
Now, before listing the differences between Inbound and Outbound Marketing, let’s also know what Outbound Marketing is .
What is Outbound Marketing?
Outbound marketing is about reaching potential customers who may be aware that they have a problem, but are not actively seeking a solution.
Methods such as leaflet distribution , newspaper, magazine, television fax lists and billboard advertising are often criticiz for being expensive and somewhat impersonal.
However, despite all these flaws, outbound marketing can be very effective when done well, and you can see the results of your efforts in no time.
You make your offer. People either buy or they don’t.
Either way, you get immiate feback from the market and can then adapt accordingly (which is especially valuable when you are still in the product validation phase).
Why is Outbound Marketing so important?
Outbound is very important because it has an external imagine having a personal approach, which “leaves” the company (hence the name) and goes to find the customer wherever they are.
Although Outbound is consider outdat by many, when its practices are combin with Inbound practices, the results tend to be even greater!
After all, all practices are important when it australia database directory Satisfi customers comes to increasing sales, right?
Therefore, just like other Marketing actions, Outbond is also important.