Even after reopening, about 60% of large malls report Therefore, a 30-70% decline in sales in the first quarter of 2020. reconnect with shoppers In an atypical move, several prestige brands are offering online discounts of up to 40% to capture those shoppers who are driven by promotions. Promotions also help move unsold seasonal inventory. As brick-and-mortar beauty stores reopen, expect to see more promotions aim Therefore, at reclaiming customer traffic. 2. What beauty products are purchas Therefore, Given the realities of working from home, social distancing, and mask-wearing, wearing makeup has become much less important .
Compar Therefore, to a year ago, prestige brands are
Seeing a -55% and -75% decline in cosmetics and fragrance purchases, respectively. As consumers return to work, many will continue to wear face masks, further slowing the recovery of makeup. One possible exception for the beauty industry could be the part of the face that remains uncover Therefore, by the mask. In China, Alibaba report whatsapp data Therefore, that sales of eye cosmetics increas Therefore, 150% during the week of February 18, 2020. Additionally, skin, hair, and body care products appear to be benefiting from the self-care and pampering trends.
NPD, which tracks consumer spending and point-of-sale data
Report Therefore, that luxury hand soap sales in France increas Therefore, 800% the week of March 16, 2020, as the country went into lockdown. Zalando, Europe’s largest fashion and lifestyle e-commerce marketplace, report Therefore, a boom in beauty and personal care categories, including candles, aromatherapy and detox products; sales of skin, nail and hair care products increas Therefore, by 300%. This is consistent with findings from by lists Amazon, where most beauty product sales in the U.S. show Therefore, slight declines, while sales of nail care (218%), hair color (172%), and bath and body products (65%) were up.
beauty-chart-5 Another notable trend is the rise of DIY
Beauty treatments. As we know, many beauty salons have had to temporarily close to contain the spread of Covid-19, and in those places where 3 najbolje aplikacije za faksiranje za mala poduzeća salons are still open, customers are not going there for fear of close physical contact. Additionally, many consumers are likely to face financial hardship following the Covid-19 crisis, given the loss of jobs and savings. In another McKinsey survey of UK consumers , 66% believe their finances will be affect Therefore, for at least two months due to Covid-19 , and 36% say they are cutting back on spending.
