Lovemarks: The heart has reasons, which reason buys
Let’s answer these questions, although heart has perhaps not the last one.
The concept of a brand was born at the beginning of the 20th century as a response to the large number of products that offer the same solution to the same problem. For example, detergents, all serve the same purpose, they wash clothes. However, each detergent from a different manufacturer will have certain nuances or characteristics that others do not have; its aroma, its effectiveness… and how do I choose one or another? Well, that is why brands were born. From a marketing point of view, a brand is the ability of a product to differentiate itself from others. Once brands are able to differentiate themselves from one another, the next step is to fight to get customers to choose our brand and our products or services instead of those of the competition.
Nowadays, brands ne something to make them stand out from the rest; from the seven thousand other brands that offer a solution to a common problem. Something that not only makes the customer choose them, but also “fall in love” with them.
Kevin Roberts, CEO of Saatchi & Saatchi, one of the largest advertising agencies in the world, creat the concept of “Lovemarks” in 2004, which revolutioniz the world of marketing as it perfectly combines two concepts that are apparently very distant from each other: love and brands.
Could love be the incentive a brand nes
A Lovemark is literally a brand that we love. According laos email list 75226 contact leads to advanc studies in neuroscience and its application to marketing, we know the importance of emotions in making purchasing decisions. 80% of a purchasing decision is made bas on irrational impulses. According to Kevin Roberts, “It is emotion and not reason that moves human beings” and this also happens when it comes to buying.
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When we see ourselves reflect in the lifestyle or philosophy of a brand, we make it our own. At that moment, it is no longer just any brand for us, but a Lovemark. It is not only in our head but in our heart. We 7 tips that an seo positioning company should give you this 2022 feel connect to that brand and we like to be associat with it.
How does a brand become a Lovemark
A brand offers heart has products and/or services. A awb directory Lovemark offers products and/or services as well as a significant dose of emotions and feelings. To do so, it must combine concepts such as mystery, sensuality or intimacy.