In Content Marketing, blog posts have a clear function: to answer users’ questions.
People turn to search engines to find solutions to a wide variety of issues, so the best way to be found by the audience that needs your solution is to offer the answers they want.In addition to targeting the person, a professional post must be properly optimized in terms of SEO, which involves a number of factors, from finding relevant keywords to mobile-friendly navigation improvements
These principles also apply to searches on other platforms, especially YouTube, which, like Google, is a search engine.
Landing Pages
These unique, highly optimized, copywriting- uae phone number data rich pages serve the purpose of instigating and directing the visitor’s attention to the CTA , usually a button to:
- download a spreadsheet, infographic or ebook,
- invite to a free product demonstration,
- or schedule a call with consultants.
Landing pages should have a well-defined purpose and audience. In most strategies, they are used as tools for lead generation .
Email Marketing
Email Marketing is largely responsible for the provide quality content popularization of Digital Marketing software .
Companies soon realized that standardized messages filled with advertisements were perceived by users as a kind of spam, even if they had authorized their sending.
Capturing leads for lists can be done using the strategies mentioned above, but the biggest advantage of email is that it gives us the opportunity to further segment content.With the help of software, we can analyze each user’s interactions, manage them in internal lists, and provide highly personalized materials to help them on their purchasing journey.
In this comprehensive ebook you will find more detailed information about Email Marketing and how it helps personalize content.
Interactive content
Interactive content provides better experiences on web pages and one of the reasons why it is one of the main trends in Digital Marketing is that it empowers the user .
Instead of just passively consuming information, people have the opportunity to actively engage with the content . Check out our interactive ROI calculator for example.
There are countless other applications for this feature, such as:
This is a way to make content even more personalized, while also increasing visitor retention and engagement.
How to measure results?
In general, we can measure the effectiveness of content through categories such as:
- consumption : number of visits, downloads or previously stipulated actions;
- engagement : session time, conversion rate or number of actions;
- return on investment : ROI calculation , lead generation and sales opportunities.
However, these metrics cannot always fully clarify t dy leads he impact of a personalization strategy,
To avoid wasting time and resources, it is important to organize our approach by defining some pillars, such asKPI : KPIs are key performance indicators, i.e