In order to be found by potential customers and thus ensure a successful online presence, you should always keep an eye on your SEO ranking. It is especially important to select the right keywords for which you want your website to rank. In addition to short keywords with high search volume, we recommend using so-called long tail keywords. Find out what these are and how you can use them to improve your SEO work here!
Key words or headwords, are specific terms that are entered into the search field of a search engine. Search engines process these keywords with their algorithms. Searchers then receive a results page with relevant search results for these terms, ideally your company pages.
- Keywords are crucial for search engine optimization (SEO) and a central component of a company’s online marketing.
- They largely determine the visibility and findability of content in the digital landscape.
What are long tail keywords?
The term long tail keyword describes longer keyword zalo database phrases .Long tail keywords often consist of more than three words, are combinations of terms or are formulated as a question or sentence and are therefore longer than a short, classic short tail keyword (also called a shorthead keyword). In addition, search queries with long tail keywords are more specific.
Are long tail keywords generally better than short tail keywords?
Both types of keywords are valid. The following applies:
- People usually use short tail keywords 5 reasons why your landing page should be essential in your marketing strategy when they want to find out more about a topic in general and are at the beginning of a purchasing phase.
- Users who are close to making a purchase decision, on the other hand, are more likely to use long tail keywords.
Since long tail keywords are more detailed
search engines can capture the user’s intention more accurately and telegram database deliver more relevant search results. Short tail keywords, on the other hand, have a higher search volume than long tail keywords, so companies are more likely to reach the masses. However, there is always more competition for short keywords. The chances of ranking high in the search results list with short tail keywords are therefore lower.