Important factors to consider would be whether or not you ne a lot of messaging itself — do you ne a lot of copy in your message. Or will your email consist primarily of photos and simple ctas? Is your email an advertorial for a newsletter? How much text of the topics should you include under the headlines? Also. Consider how you will arrange your content — should you include the bits of longer text first. Or start with short headlines and lead into the message later? Play around with sequencing the content pieces in various orders.

Creative assets & design

Creative assets & design The last. But certainly not least. Important factor to test is the creative assets of your email. This part is essentially the artistic side of your message that should engage email list your readers’ visual sense. Keep in mind that you don’t want your email to be either too dramatically overwhelming or too boringly underwhelming. Features such as color. Design. Stock imagery. Textual art or system text. And moving animations or static images. All provide for endless options to combine and create.

which seem to drive the most engagement

Try testing email designs that vary in depth & design across a spectrum. And continue to work with those versions which seem to drive the most engagement. Get start by defining a testing plan Now. Testing your campaigns on segment audiences with structur design and evaluation will tell you BZ Lists what’s working and what nes to be toss. Results like these enable systematic improvement. Actionable processes and inform marketing decisions. Make a plan to approach your testing much like you would the scientific method (without the terrible junior high flashbacks)


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