I consider using color blocking to break up paragraphs or swapping comma-separated lists into bullet ones. I also look for opportunities to use icons that support different points in the message. These rules ensure that I strike the right balance between text and imagery. Helping the reader navigate the content and take the desired action. Meghan: the biggest rule I have when balancing text and imagery is making sure that your most important information is communicated through live text. Rather than relying on an image. Images can be great at visually captivating an audience.
To quote dieter rams
To quote dieter rams. Sometimes “good design involves as little design as possible.” the decision to include imagery in your email depends heavily on the content and purpose of the message. For instance. If it’s a letter from the ceo. The focus might be on the message europe email list itself rather than a typical hero image. In those cases. You can create a visually appealing design by including thoughtfully-plac white space and subtle supporting graphics. Paying close attention to type styles can also help establish the tone and hierarchy of the email. Particularly when there are few to no graphics.
Consider directing readers to longer-form
If you find yourself with a lot of information to convey. Consider directing readers to longer-form content on your blog. Website. Etc. When planning BZ Lists your email content. Always keep those 8-10 seconds in mind and it ruthlessly to keep it engaging and to the point and then identify where else you’re sending them for more information Meghan: again. Relevance here is key. And. At some point there is such a thing as too much copy.