Nowadays, people are looking for more authentic connections that are not limited to just the transaction of a product or service, but rather they want solutions
that are in tune with their purpose and lifestyle. With this new trend, it is necessary to reinvent commercial and marketing strategies, thinking not only about promoting your brand, but also connecting in a human and close way with your audience.
Along these lines, influencer marketing has become one of the most effective influencer marketing strategies to connect with audiences. Thanks to the
collaborative work between brands and well-known people in the field, you can amplify your message and generate meaningful connections.
At Cebra we know how important it is to create genuine relationships in the digital environment and how this can be beneficial for your brand. That is why we
offer you the influencer marketing service and in this article we go into more detail about what it is about and how it can be beneficial for you.
What is influencer marketing and why is it key for brands?
This is a strategy that uses social media influencers to amplify brand messages, build trust, and build genuine connections with the audience. As Javiera Gutiérrez Aravena , Influencer Marketing Director at Cebra, explains, this service:
“It facilitates an authentic and direct connection with audiences. Influencers act as a bridge between brands and consumers, with a more human and meaningful approach.”
Along these lines, the so-called influencers, thanks to the relationship of trust they have with their followers, allow them to segment audiences and personalize the message according to specific interests, needs and behaviors. This makes influencer marketing an ideal strategy for specific niches or markets .
Benefits of implementing an influencer marketing strategy
Implementing an influencer marketing strategy goes beyond generating greece phone number list visibility; it is about building relationships of trust with consumers . Some of its advantages include:
- Authentic connection with the audience: influencers bring a influencer marketing human touch, which reinforces trust towards the brand
- Precise segmentation: campaigns can be targeted at specific niches, optimizing resources
- Increased conversions: organic recommendations from influencers generate credibility and motivate action
- Measurable results: from awareness to engagement and loyalty, campaigns can be adjusted to meet clear objectives.
For our Influencer Marketing Director, a well-executed strategy can positively contribute to the consolidation and visibility of a brand, since “influencer
recommendations reinforce positive perception, increasing consumer confidence many marketing specialists believe and strengthening the relationship with their audience.”
In addition, the expert adds that this strategy. Effectively contributes to key objectives such as awareness , engagement , conversion and loyalty , depending
on the campaign goals. In recent years, it has been shown that 58% of companies that work with influencers manage to increase brand awareness , having a positive impact on positioning and sales.
How does Cebra transform your influencer marketing strategy?
Our service has a strategic and personalized approach. Each campaign begins with an in-depth analysis of the client’s needs and continues with the selection of influencers using our MRI platform based on Machine Learning. This ensures that the proposed profiles are perfectly aligned with the specific objectives of each campaign .
” At Cebra, we don’t work with generic databases. We design customized strategies and create authentic relationships with content creators, ensuring that each collaboration is meaningful and effective.” Javiera Gutiérrez Aravena, Influencer Marketing Director at Cebra.
Our differentiating value lies not only in technology, but also in the human and hong kong data close treatment, both with our clients and with influencers. This allows us to deliver precise results and establish long-term relationships that benefit all parties involved.
Personalize your marketing campaigns and genuinely connect with your audience
Influencer marketing is, without a doubt. A great tool to connect with your audience by appealing to genuine and close solutions that, more than a product. Provide a real solution to people’s needs.
If you want to implement an authentic and effective strategy, let’s talk ! Our team is at your disposal to create a solid strategy together that will help you achieve your goals.