Search queries have changed dramatically in recent years. While a few years ago people searched for individual words, today many people enter entire questions into Google, often using voice input .
Which keywords are you already ranking well for?
You can easily find the first long tail keywords that suit ig database your company with a few tricks. For example, enter a short tail keyword for which your website already has a ranking and look at the automatic suggestions. Here Google suggests popular search terms.
Maybe one of these suggestions already suits your company?
B) What additional information will help your company to be found?
You can also add locations, seasons or events to your search term. This way, someone who wants to buy a new smartphone near Speyer will become aware of your company more quickly.
- Where can I buy a cheap new smartphone in Speyer?
What would your ideal customers type or say into the search?
People who are about to make a purchase decision often enter restrictions in russia regarding pirated software specific questions or longer phrases into the search engine that are tailored precisely to their needs. These search queries reflect the intentions or behavior of your ideal customers.
For example, someone who wants a better smartphone camera and is therefore thinking about buying a new smartphone enters these specific questions:
- “Which is the best camera smartphone in 2024” or
- “Cheap smartphone brands for photo enthusiasts”
Such detailed search queries offer companies the opportunity to precisely target their offers and appear as a relevant option for the right searches. That’s why a buyer persona helps you better understand the wants and needs of your target customers, especially with regard to the search terms they use.
Good to know: By understanding the language and perspective of your buyer personas and integrating them into your keyword strategy , you can effectively increase the visibility of your company and target potential customers.
It’s all about the mix: plan a balanced keyword strategy
By specifically integrating long tail keywords into their SEO telegram database strategy in addition to short tail keywords, companies can target more specific audiences and increase the likelihood of a successful conclusion.
With a good mix of short and long keywords, you can ensure a strategy that works in both the short and long term. This makes your texts easier to read for your readers and also helps search engines to better classify your company and your products and services.
Make sure that the following keywords appear in both your blog articles and your web pages:
- short main keywords
- long tail keywords
- individual components of your long tail keywords distributed in the text