AI content tools have many benefits, including increasing efficiency and saving time with content creation. However, there is a correct way to use them in order to keep Google from penalizing your AI content. Discover what to do and what not to do with AI to keep your SEO safe.
Rock Content Writer
Apr 20 | 7 min read
will google penalize ai content
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Back in April 2022, the headline few wanted to see blared from Search Engine Journal: “Google Says AI Generated Content Is Against Guidelines.
John Mueller, Webmaster Trends Analyst at Google, was quoted in the article saying that AI-written content is considered to be automatically generated content, which is treated as spam. He also added that using AI-written content could incur a manual penalty from Google.
Automatically Generated Content
The biggest difference between the two is that automatically generated content is generally used in an attempt to fool the search engines and rank higher, even for content that’s extremely poor and of little use to humans.
It’s created for the search engines alone to try and get results, and not to please or assist humans.
Whereas AI content, when used ethically, can be high quality and highly relevant to its audience. It is created for humans first, rather than the search engines, which is what Google wants to see.
In fact, Google’s AI content guidelines now state that it is “Rewarding high-quality content, however it is produced.
You still need to be careful with AI-generated content, however.
Google is not giving you blanket permission to generate poor-quality content with these tools just for the purpose of tricking the search engines into ranking you higher. The focus absolutely must be on quality and Ws Database relevance.
Google states that it “aims to reward original, high-quality content that demonstrates qualities of what we call E-E-A-T: expertise, experience, authoritativeness, and trustworthiness.
Keep those qualities in mind, and you should be fine when using AI-generated content.
If you were around in the earlier days of the internet, no doubt you came across many pages of complete nonsense that didn’t help you find what you were looking for at all.
These pages were automatically generated around particular keywords, purely to gain higher rankings in the search results. They made no sense to anyone, they didn’t answer your search query, and Google absolutely considered them to be spam.
Other types of automatically generated content include content scraping, machine-translated content with no human checks on the BZ Lists quality, content spinning, and combining content from different places, including RSS feeds, to create a new page.