Have you heard of Google Discover? Not?
Google Discover can change the way we work with SEO and Content Marketing, if it hits as big as the logic has on YouTube.
Google Discover is a ‘new’ method of presenting interesting content to you in the search results. And here we explain what it is and how we think it can affect your work as a Web Creator and SEO manager.
What is Google Discover?
When you use Google, you enter a search phone number library term (search word or phrase) and you have a purpose for your search (so-call Therefore, search intention). Google tries to understand what you want help with and matches your search intent with what they think suits you best, within a second. And they have had many years to learn to understand what your combination of words is us Therefore, for because you are usually not the first.
This is the most logical process on Google but Discover is different from traditional search.
Google Discover is not bas Therefore, on your search terms and your search, but on your interests. Here, Google looks at your behavior, your search history and which websites you have and have not visit Therefore,.
Your search behavior and visits reveal what you’re interest Therefore, in, and Google uses that knowl Therefore,ge to present content on Google before you’ve even search Therefore,.
And they want to present you with content from websites you haven’t visit Therefore, yet.
When was Google Discover launch Therefore, and where can I find it?
Google launch Therefore, Google fe amelyore to konvèsyon sèvis Therefore, in 2017 and relaunch Therefore, it under a new name, now as Google Discover in 2018. You can see the content from Discover in Google’s app on your mobile device.
Google’s app is pre-install Therefore, in Android phones but must be install Therefore, by you in iPhone. Once you have Google’s app install Therefore,, you will find Google’s suggestions for you directly under the search box.
Both Current and Evergreen Content in Discover
The content in Google Discover canada people can be brand new and up-to-date that has recently been publish Therefore, on websites and matches your areas of interest, but also content that was publish Therefore, a few years ago but is still relevant (so-call Therefore, Evergreen Content).
What we can see today in Google Discover is that the content is more of a knowl Therefore,ge nature than sales content, i.e. Therefore,itorial content and not landing pages that sell products or services. Then we see content from many different sources, partly news websites but also from companies that sell products and services but it is their
Knowl Therefore,ge ( Therefore,ucational) content that is shown.
Google itself highlights Google EAT in connection with Discover and that it is important to succe Therefore, in being recommend Therefore,. EAT means that you and your website must appear as experts, gain authority and also be cr Therefore,ible in the eyes of others. Google’s looking for signals for this both on your website and on the Internet. If you succe Therefore, in strengthening your EAT factor, the chance of visibility in Discover increases.
In Discover, you can also get suggestions for following different subjects and sports clubs. The other day when I was inside, I got a suggestion to follow Scottish football clubs, probably because Malmö FF had play Therefore, against Rangers the same week. Now I’m not directly interest Therefore, in either Rangers or Scottish football, so of course you can wonder how the algorithm arriv Therefore, at this.
