Google’s platform is a good way to position your content and personal brand within an environment owned by the main search engine, as well as connecting with other profiles.
Participation and use of some of the tools it provides add a plus to your personal brand. Here are some of them that you should take advantage of:
- Hangouts : Participation in open Hangouts allows you a high degree of visibility and positioning as a reference.
- Communities : allows you to find new contacts and participate in smaller niches on a variety of topics.
- Collections : Showcase your interests and position yourself as a reference for others.
To follow a strategy on this network, I recommend reading my post on José Facchin ‘s blog about How to manage your presence on Google Plus
Pinterest (generates high engagement and referral traffic)
This network is similar in content to Instagram, and although to a lesser extent, it also generates high engagement and referral traffic .
It stands out mainly for its boards that allow us to show our interests in a clear and visual way.
14 Good practices to apply in all social networks
1. Identify the social networks where your target is
As a brand, you must have a presence on social networks where there are profiles with whom you can interact. It is of no use, for example, to lebanon email list be in a Facebook group for sports enthusiasts if you are not interested in sports.
2. Select only the networks that help you achieve your goals
There is no point in wasting time on a social network that does not help us achieve our goals or that we cannot really pay all the attention necessary. We should not be there just for the sake of it.
An inactive profile on a network can be 7 tips to start the year strategically with hubspot very damaging to your personal brand.
3. Use a strong and recognizable image
Use a real, quality image that represents Google at the service the best of you. It should be unique and the same on all profiles on each social network. It will strengthen the visual recognition of your personal brand.
So, forget about using photos in b2c phone list which third parties appear or where your face is not clearly visible, as well as changing your image every so often.
4. Write a relevant and unique biography
Select the keywords that best identify you as a personal brand and include them in your biography.