within your industry, Which can help you attract .the best talent down the line. Of course, the most important goal is using .a SaaS content marketing strategy to continuously increase .customer sales month by month. Plan your funnel’s content strategy it’s a good idea to plan out content bas on how it fits .within the three main .elements of a SaaS sales .funnel. These three areas help to take .each prospect through the proper .customer journey. Top of the funnel (tofu) middle of the .funnel (move) bottom of the funnel (bob) top of the funnel content .includes getting your .audience interest in .your product. An example of this .type of .content is a blog post that broadly urates a prospect through “ultimate guide” style content. Middle of the funnel is where you try to convince a customer that they have a problem and ne help solving it with your software.
Bottom-of-the-funnel content convinces
customers to purchase from you as oppose to competitors, or upgrade their account .if they’re in a trial phase or purchase a lower-tier option of your product. An example of bottom. Of-the-funnel content includes a case study .to illustrate how. other customers experience .value from purchasing .the software. Map out VP Maintenance Email Lists the content you’ll use within these three sales funnel stages. Use your content document to provide direction .and specificity when it comes to pushing .out new content. Content Strategy Ideas .There are many types of content to use within the three sales funnel stages as you work on your SaaS marketing goals.
Content can reveal new features in a release
Or it can give an overview of how the .software works for various personas within your target .market (e.g. It managers or marketing directors). Whitepapers and eBooks – if you have .any research that supports your solution’s superiority, or tips and tricks that customers .can use to get .the most out of. Their purchase, then you should .create a downloadable resource. For customers. Webinars – A webinar is a great way to drive awareness of your brand while providing value in the form of new features or best practices. Podcasts – Podcasts are another BZ Lists way to build your email list through content marketing and gather valuable insights from industry leaders in your space. SlideShare – SlideShare are great resources for showcasing customer success stories. They also work to add a human element to the features of what you’re selling.