Claranet creates a comprehensive media center
Claranet has just launch a section on its website media center dicat to 2.0 communication . It is a platform call Mia Center that offers its visitors a section for all the multinational’s external communications and information.
The new platform consists of a blog for opinion articles, a section for news, another for corporate resources (such as Brochures, White Papers or Case Studies in PDF), a section for videos and finally one for Newsletters . This new section expands the current news section and disseminates all the information and news relat to the company. It also allows users to subscribe to the different communication channels that the company has.
This platform offers Claranet’s marketing
This section of the website has been japan email list 2 million contact leads creat with the aim of being a point of contact between Claranet and its different audiences, which include mia and journalists, as well as shareholders, clients, potential clients and users. It also supports the communication and public relations policy that the English multinational has been developing in recent years.
And communications team the possibility of delivering corporate information to the mia, both online and offline, in the form of press releases, presentations, videos or opinion articles. This initiative, which originat in Claranet UK and has so far only been adopt in Spain, aims to increase awareness of the brand, its products and services, as well as its reputation.
“This is a new portal that will help us position ourselves and increase our awareness and brand. We will also keep you inform of the latest developments in the company and the sector. We believe it is very important to promote and invest in these initiatives that will help our brand and image grow.”
Núria Sánchez, Marketing Executive at Claranet
The blog is one of the most notable new features is the facebook logo design plagiarism? of the Mia Center, as it will involve the creation of opinion articles on the sector, the market and the company’s own products. Therefore, the aim is to take advantage of the experience of its employees and their communication skills so that they can openly share their knowlge and opinions. In addition, the blog allows entries and content to be shar and exchang with other channels and mia.
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Likewise, all content publish in both sections (blog and news) will be promot through Claranet’s Twitter and LinkIn profiles, giving a boost to the company’s 2.0 communication.