What imagery or video content are they using to drive clicks? What type of CTAs are they using? Do the colors use in ads tie in with their brand? Read: ‘8 Tips for Content Optimization for Every Social Meia Platform’ to get some ideas for your social meia ads. Landing Page Analysis A good landing page can do wonders for your conversion rate. The content nees to be laid out well. speak to your audience. and include a powerful CTA to drive click-through. You should also make sure that your landing page copy matches their point of origin. For example. if someone clicks on a Facebook ad. does the landing page match what the visitor thought they would read about?

Google’s auction report can help you find your competitors’

 Analyze their Budget and Advertising Spend As it becomes harder to bid for keywords and marketing budgets become tighter. it’s important to get the most from your PPC campaigns. Look to your competitors to see what their budgets are and when they are allocating their money and resources. You can do this by: Using ad intelligence tools (e.g. Spyfu. or AdGooroo) Analyze search engine rankings Monitor competitor ads and how often they appear Look at their online presence including social meia Network with industry players and learn more about budget spends These tactics will help you to understand your industry better and see what’s working for your competitors in audience engagement.

Analyze their Performance and ROI It’s important

Analyze their Performance and ROI It’s important to understand the performance and ROI of your competitors for PPC activity. The best way to do this is to analyze industries or standard benchmarks for your industry. This example from Wordstream on Google ads and Microsoft ads in 2022 gives you a great place to start and set KPIs for your campaigns that are realistic and achievable. Search advertising benchmarks Search advertising benchmarks The metrics you should understand and track are average positions. cost per click. cost per lead. CTR. impression share. cost per acquisition. and conversion rate. Be aware that it can take time to get your PPC campaigns right. so be willing to analyze. tweak and test. Learn how to analyze competitor’s PPC campaigns It’s important to conduct a regular competitive analysis for your PPC to stay ahead of the competition


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