The data releas during the first quarter traditional media of 2013 and reflect in the EGM are devastating for the “traditional” advertising sector and, of course, for traditional mia outlets that base their business model on advertising revenue.
Statistics show that the decline in advertising investment from 2008 to date is between 5-8% per year, leading to a crisis in the sector that must be compensat with the main means of supporting advertising on the Web 2.0.
In particular, hope is focus on mobile devices and traditional media the potential they have to send messages and bring communication to the user. It should be not that advertising investment in traditional mia is falling but investment in online mia is increasing .
What is happening to traditional advertising
The symptoms are the classic ones that kuwait email list 356423 contact leads point to a change in advertising and consumption trends by information users. While online advertising continues to increase with interesting statistics, television has lost 15.7% of advertising investment in 2012, 23.4% in newspapers, which are the sector that has experienc the greatest decline, and 16.7% in radio.
If things continue like this, in less than a decade it would be possible for these mia outlets to move to digital support definitively bas on the spe with which trends change, but not before a significant change in their structures and business model.
As regards television, Telecinco leads the advertising market share with losses slightly lower than average, follow by Antena 3. The public channels are not so lucky with a decline in these options, which shows that, definitively, television is not going to be the technology of the 21st century. In any case, it will be possible to reverse these statistics if we join the new trends that will be of great importance.
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Not all is lost, and proof of this is that advertising’s hopes are concentrat on mobile telephony as well as portable devices such as tablets. The arrival of these elements has result in advertisers having a awb directory new alternative in terms of opportunities to connect with audiences, a different and versatile resource in which quite a few young professionals are already carrying out interesting tests.