Advertising in telegram channels
A Telegram channel is an analogue of a blog or a group on a social network. It is a chat where only administrators have the right to post. Users can view or comment on posts. Such projects share interesting, useful or entertaining information. The audience liked the format. Many VK publics and media projects have partially or completely switched to Telegram.
Channels can be close and open. You can join closed ones only by invitation. Anyone can join open ones. Channels are create for different email dataset purposes. For example, for communication or maintaining loyalty to a business. But more often they are created for advertising. We will talk about them further.
- Tgstat is a free platform for different 5 winning strategies to shorten the deal cycle countries. There are statistics, breakdown by topics, languages and other parameters;
- Telemetr is a paid service with extensive europe email functionality. It provides more detailed data on channels and campaigns.
Both platforms are suitable for launching advertising in Telegram. Telemetr is preferable due to its rich capabilities. It displays important campaign characteristics that are not available in Tgstat. To launch advertising, you need to register on the platform, pay for a subscription (if it is Telemetr), select a channel and fill out forms.
When choosing, pay attention to the channel’s subject, number of subscribers and ER. This is the ratio of views to the number of subscribers. The figure shows the activity of users over the past week. The higher it is, the better. You should not order advertising where it is less than 25-30%.
Advertising in telegram bots
A Telegram bot is a program that imitates a user and performs one or more functions. It performs certain actions automatically or on command in a chat. In essence, these are regular accounts that are controlled by a computer instead of people. The name must end with the suffix “bot”. Such algorithms simplify and speed up routine operations. They are used in all areas, from business to entertainment.
Telegram bots communicate with clients, send news, remind about events, search for videos on YouTube , translate, broadcast, interact with equipment and even trade shares. This is only a small part of their capabilities. They are also used for advertising in personal messages or chats. Let’s take a closer look.
Advertising in bots via private messages
The bot sends advertising messages to users who are subscribed to it. The mailing takes from several minutes to tens of hours. The duration of the process depends on the number of subscribers. You can order advertising in bots directly from the administrator or through thematic Telegram channels. The most famous is VAG (@Botcollection).