According to Ipsos, Inditex and La Caixa are the companies most

The Inditex Group is the company to Ipsos most valu for its Corporate Social Responsibility (CSR) programmes, according to the 12th wave of the KAR (Key Audience Research) Study conduct by Ipsos. The company, head by Pablo Isla, has register an increase of 18 percentage points compar to the previous wave, thus reaching 29 percent among the journalists survey.

The Galician textile group is follow by Mercadona, with 26 percent recognising the work of the supermarket chain in this type of action, according to the promoters of the initiative.

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For its part, La Caixa is the company that receives the highest rating for its CSR actions among the leaders of the third sector, with 31 percent of those interview in the study.

In addition, in the section of the study list of honduras consumer email dicat to analyzing the attention paid to the care and conservation of the environment by companies, Iberdrola consolidates its leadership by increasing its rating by five points compar to the previous ition, reaching 45 percent of respondents, follow by Acciona and Abengoa, with 25 percent and 18 percent respectively.

According to Rafael Raga, director of Ipsos Loyalti, “despite the significant increase experienc by some companies in the evaluation of their CSR actions, the truth is that a general downward trend is observ.”

“And 75 percent of the participants in the Ipsos KAR study agree that companies operating in Spain do not pay enough attention to this type of initiative,” he adds, with leaders of the Third Sector and journalists being the most critical audiences.

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Furthermore, the different audiences claim that despite the 10 best erp for your ecommerce in 2022 the budgetary effort that many companies are making in this area, this is not translat into concrete actions», says afb directory Raga. As for the reasons indicat as the main causes why society does not perceive the efforts made in terms of CSR, reference is made to a poor communication strategy or to a marketing vision that guides this type of initiatives from the beginning.