No less than 8.7 million Dutch people use YouTube. The social media network has gained 9% more users in our country in the past year, which shows that video content is very much on the rise. Smart for a company to play into this! In this blog, we will therefore tell you more about the possibilities of advertising on YouTube .
When advertising on YouTube, Trueview for Action is used. A visitor has not first visited your website but is shown an advertisement in a place that you choose within YouTube. The targeting here is in the search terms that people use in Google, you can then target these relevant searchers when they watch a video on YouTube. People who have searched for certain search terms fall within the target group. This allows for targeting a large group, but the relevance is not lost sight of.
Leads and conversions are generated by adding CTAs and head
overlays to the video ad. This way, the ad is shown when people watch a video on YouTube. This option is ideal for the Think phase when the target group has already shown interest.
See, think, do, care
Due to the many options on social, it is a suitable channel for every phase of the customer journey. At Traffic Today we work from the see, think, do and care principle. For social this explicitly means:
See = Create awareness and interest whatsapp data through lookalike audience and interest targeting;
Think = Remain visible through remarketing , for which the Facebook Pixel and TrueView for Action are very suitable;
Do = Advertisements with a direct link to the website and lead generation via Facebook
Care = Customer relationship and loyalty through the organic part of the page
There are 4 different types of Trueview Ads:
In video ads
Ads between search results
Overlay ads in video
Display advertising
In Video ads
When someone watches a YouTube what are micro-data: video, they see an advertisement. They can usually skip this after watching for 5 seconds. The great thing about this way of advertising is that they only pay after 30 seconds for a long aob directory advertisement and if the ad is shorter, they have to watch it all the way through. Given the fact that many people skip advertisements, you get a lot of free impressions this way. Keep in mind that you also pay when the visitor shows interaction with your video.
