Placing blocks allows you to increase the relevance of the resource. But when placing them in the footer for the site, it is important not to abuse the number of entries, as this can lead to undesirable consequences: worsening user experience, sanctions from search engines, and a decrease in trust. It is optimal to add one or two keys that will organically fit into the overall content. Keyword should look like a natural part of the text, not artificial inserts.
Choose queries that truly reflect the subject and content of your web resource. And strive to ensure that the information in the footer is useful for visitors, not just for search robots. SEO optimization should be a secondary task and not worsen the functionality or aesthetic aspect of this important element of the web page.
Links to useful articles
When using a blog as an auxiliary tool to increase special database company recognition, it is advisable to place announcements of new publications at the bottom of the page. This will allow you not to distract the attention of most visitors from key information, while maintaining access to blog updates for interested users.
Call to action
A concise but eye-catching call to action combined with a feedback form or newsletter subscription is a great way to increase conversion. The wording should be extremely clear so that the user does not have to think about how to perform the proposed action. The simpler and clearer the algorithm, the higher the likelihood that a person will follow the call. And this will have a positive effect on conversion.
Google Maps
Integrating an interactive map into your content marketing 2019: why write a short article? footer will make it much easier for visitors to find your office location. It is important to ensure its functionality and ease of use. Keep in mind that most people prefer Google Maps.
Please note that when using a footer, it is very important to make it accessible to users. A common mistake is to use AJAX technology to infinitely load content as the page scrolls. As a result, the user simply cannot scroll to the footer.
The optimal solution is to implement content loading on demand, for example, when clicking the “Load more” button. This way, the footer for the site will retain its functionality. And visitors will be able to decide for themselves whether they want to view additional content or immediately go to the very bottom of the page.
What you shouldn’t move to the basement
Although the footer of the site is not the aol email list main focal block, it is still not worth turning it into a storage of useless data. Optimize its content, leaving only the most significant and useful links. The selection criterion is simple: if the link does not correspond to the navigation logic or the structure of the resource categories, it is probably redundant.
We also recommend avoiding excessive SEO optimization of the footer. Remember that search engines easily recognize unfair promotion methods and may apply sanctions.
Don’t be afraid to leave some free space at the bottom of the page. Link overload can negatively affect the user experience of the web resource and make it difficult to find the information you need.
