Would you blindly trust an AI to write your most critical marketing content? At a time when artificial intelligence is challenging human writing, taming its potential without becoming its hostage is a major challenge. Because while these tools have undeniable productivity benefits, they cannot replace the creative and rational expertise of a real copywriter.
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In this digital era where words phone number library become weapons of conquest, we suggest you decipher the signals that betray the artificial touch. The goal? To help you identify texts worthy of a writing pro to promote your online activities.
Definition and fundamentals of copywriting
Copywriting is an art devoted to writing impactful content, with the aim of inspiring a readership to take the desired action. Far beyond simple aligned words, it is a real strategy of seduction and influence.
Far from the redundancies of an empty speech, the good copywriter knows how to adjust his arguments to speak to the soul of his target audience. His verb is intended to be shamanic, capable of awakening the emotions and buried desires of his prospects.
Finely crafted sentences are the setting for a power of conviction, where reason and affects are subtly intertwined. It is this unique alchemy that will create the famous “connection” so sought after in content marketing. An organic approach, the opposite of an artificial and disembodied production generated by a robot.
Also read: Do you still need a web editor in the age of AI?
Key techniques of effective copywriting
To deploy his art of persuasion, the integrate hubspot crm with your company website to increase sales copywriter can rely on an arsenal of elaborate techniques , often proven for decades. Here are some of the most essential:
- The AIDA method which usa b2b list structures the reader’s journey, from Attention to the desired Action, passing through Interest and Desire.
- The famous FAB formula highlighting Features, Advantages and Benefits of the product/service.
- The different variations of the PAS (Problem-Agitation-Solution) model:
- NOT easy to capture attention to a need
- PASTOR with Testimonials/Transformation and call for tender
- And many other variations…
- The “Slippery Slide”, this narrative sequence where each sentence captures attention like a magnet.
So many approaches to generate interest, maintain curiosity and trigger desire in targeted prospects. Distinctive assets that the best copywriters combine brilliantly!
