Email marketing is as important as it’s ever been! And with massive advancements in AI in marketing, there are many new and improved tools you can use to make it more efficient, effective, and personalized.
With the increase in importance (and awareness) of data privacy regulations consumers look to protect their personal information and only share it with companies they trust. In addition, the demise of third-party cookies will make it harder for marketers to target customers through ads and so they need a channel that enables first-party data (and consensual) collection.
What are the best tips for email marketing success for data capture and engagement
Let’s look at 9 of the best usa phone number lead to help improve and optimize your email marketing activities.
Use Personalization
Write a Catchy Subject Line
Audit and Clean your Email Lists
Use Omnichannel Marketing
Include Relevant Links
Be Interactive
Have a Good UI and UX
Use Artificial Intelligence
Look at your Competitors
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Use Personalization
The fact is, personalization works. Merkle’s Customer Engagement Report 2022 found that nearly 80% of business leaders say consumers spend more (an average of 34% more) when their experience is personalized.
Despite the success of personalization, customers feel that companies are not living up to their expectations when it comes to being more personal according to Salesforce’s ‘State of the Connected Customer’.
Salesforce’s ‘State of the Connected Customer’
Don’t be one of those companies! Use personalization in your email to drive not only the open rate but engagement. This can be as simple as including the recipient’s first name in the subject line or contacting people on occasions such as their birthday.
Also be sure to make your email from a person, not a business. You can do this by including a person’s name in the “from” section. This will ensure a name is clear to a recipient when it arrives in their inbox. You can also include a photograph so a person shows up instead of a logo like in this example from Dubsat.
Dubsat email
Automation (see this list of some top tools) is also useful in personalization as it can enable behavior-triggered emails. These are emails sent based on how customers interact with your products or services. Here’s an example from Sephora’s workflow to a customer reaction.
Sephora trigger emails
Write a Catchy Subject Line
There’s no underestimating the power of a perfect subject line in your email. It’s the first thing a person sees in their inbox so taking the time to write one that’s relevant and attention-grabbing is worthwhile.
There are many bz lists ways to catch someone’s attention with a headline:
Get personal – as we mentioned above use a name in the subject line or refer to something that will resonate e.g. a past purchase or ebook download
Use humor – People are more likely to open an email that makes them smile or pique their curiosity. Don’t be afraid to use humor but make sure it’s something your audience will get.
Include emojis – People are used to using emojis so include ones that are relevant or to emphasize your topic
Use powerful language – Stay away from weak or cliched language. Look to include words that excite or invite action.
Hint at the content – Your subject line should reflect the content of the email so don’t just use a headline because it worked last time. Make it relevant.
Make people curious – People hate to miss out so use that to your advantage in your email. Here’s a sneak preview subject below to give you an example.
Email subject line example
Here’s a more in-depth look at how to write an email if you need help in that area. Play around with ChatGPT to really get creative with your content ideas.
Audit and Clean your Email Lists
You should already know about the demise of third-party cookies on Google in 2024 and the introduction of Apple’s Mail Privacy Protection (MPP). This has made the way you capture and use data even more important to ensure the protection of customer information.
Email is a perfect politisyen yo itilize platfòm example of that all-important first-party data source – consensual information – and you should do your best to protect that data. It’s important to look at your database and clean it up. Make sure you have permission to use every email address you have on your lists. If someone has unsubscribed, make sure to take them off any active lists.
If you have a bank of inactive email subscribers, reach out to them to try and re-engage and offer to remove them if it’s no longer relevant. After all, it’s better to have a smaller database of interested prospects than a lot of uninterested people.
Use Omnichannel Marketing
Omnichannel marketing is becoming standard for companies of all sizes.
But what is omnichannel marketing? Put simply, it’s using every marketing channel to its full potential and creating a seamless experience as a customer moves from one channel to another.
Email has an im
