Alessandro Oliveri
Alessandro Oliveri
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In this article we will show you what omnichannel marketing is, examples and how to create a strategy that will generate a positive impact on your business and your audience.
Omnichannel marketing can be defined as a strategy by which companies use different channels so that their customers can contact each other and receive the information they are looking for about products or services.
What is omnichannel marketing?
Imagine the situation in which you are planning to buy a computer, you start researching which is the best option, you find a recognized brand and you want to get more information about a specific reference that you found on Google.
When you contact the company, you will see that they have different options to communicate with them. So much so that you decide to contact them through their Instagram profile, they answer all your questions and you are satisfied with the information they provided you.
A computer is a big purchase, requiring a big budget. So, you do some more research and contact the company again, this time via WhatsApp, as new questions arose. An agent helped you quickly, and thanks to this, you made your final decision with confidence.
The next day, you decide to go to their nearest store to buy the computer Digitaalse turunduse õppimise eelised since it seems very safe to buy from their e-commerce store. Since you became a customer, you periodically receive emails about their new products, their monthly promotions and also reminding you that you can use their warranty when you have a problem with the purchased product.
According to the previous example
A omnichannel marketing, when defining the concept, is the way in which companies generate different yeezys shoes or channels of communication with their customers.
These channels can be:
Physical stores
Website or Ecommerce
Social networks
Email marketing
Mobile applications.
