In many cases, it represents the first contact of a potential new customer with the company and, for this very reason, it must be perfectly optimized to “make a good impression” and begin to convey a certain level of professionalism to the user. Practical Tips to Improve Your Site Statistics.
During the development or optimization of the site
It is therefore essential to pay attention to the contents, the graphic aspect, the user experience provided, the loading speed of the pages and many other factors that directly affect the opinion that the potential customer will develop regarding the company.
To know if you are working in the right direction, site statistics are an excellent point of reference.
In fact, analysis and reporting activities are also essential for the proper functioning of a b2b website and to better direct the optimization work.
But among all these elements to pay attention to, which ones should we focus on the most?
In the next paragraph, we will see 7 objectives to achieve to ensure a high-performance website that supports the achievement of the objectives.
7 best practices to improve site statistics
To ensure that site statistics show growing data and in line with company objectives, you can start by following a few simple steps:
carefully analyze the bounce rate
invest in search engine optimization (SEO)
focus on conversion rate optimization
increase newsletter subscriptions
open a blog
increase the number of pages visited by users
increase the number of contacts generated by the site
Let’s go into more detail.
Carefully analyze the bounce rate
The bounce rate of a site, in English bounce rate, is the percentage of visitors who land on a page and leave without clicking anything or visiting another page.
It differs from the exit rate because this measures the number of people who abandon the site on a specific page, but it does not always mean that it was the only page visited.
On average, the bounce rate of a b2b website is between 26 and 70%.
However, when this value is equal to or higher than 56%, it enters the “high bounce rate” zone, but not without the possibility of remedying it.
In any case, however, it is rather unlikely that the bounce rate is less than 20%, so, if it is, it is important to ensure that the data is correct.
What to do
One of the objectives is to identify the causes of the high bounce rate and take measures to try to contain it.
For example, you can analyze the time that people spend on the website, where the traffic comes from and even the devices used. In some cases, mobile sites are responsible for a high bounce rate if they are not user-friendly or responsive enough. The layout of the page can also be the culprit.
In addition to the user experience, it is also important to consider the text of the page itself, which may be confusing or irrelevant for visitors arriving on the site.
Correct mobile number data helps the most in marketing. If you want to purchase the right mobile number data for your business marketing then you can contact recent mobile phone number list us now. We sell telemarketing data of all countries. With the help of mobile number data, it is possible to directly contact any customer very easily. We try to provide accurate data.
Investing in SEO
When it comes to SEO, the importance of ensuring that ig data collection your business website is optimized for search engines cannot be overemphasized.
The reality is that today, when you publish content online, you bzb directory are writing for both your audience and search engines.
There are three main types of SEO:
on-page: This refers to optimizing the front- and back-end components of your site, such as content, architecture, and HTML
off-page: This refers to the aspects of your optimization strategy that are not directly on your site, such as backlinks, guest blogging, and social media activity
technical: This refers to the steps you can take to ensure that your site is crawlable and indexable for search engines
What to do:
Focusing on just one of these aspects of SEO is not enough.
In such a competitive landscape
Getting your business website to rank for strategic keywords requires engaging in all aspects of search engine optimization.
Focus on conversion rate optimization
Conversion rate gives you an idea of how usable your content is and how effective it is at getting visitors to take action.
To get a website’s conversion rate, simply divide the number of conversions by the number of visitors and multiply by one hundred.
The resulting percentage is the number of visitors who took a desired action on the website, such as signing up for a newsletter or leaving their details in exchange for access to premium content.
With the help of conversion rate optimization (CRO)
Your website will generate more qualified leads and customers.Start by determining the ideal conversion rate of the pages you want to focus on.
A great place to start is the home page, as it is the first page where visitors stop when they arrive at your website.
To optimize it, you can, for example, add a clear call to action in a central location or even add a chatbot, so that visitors can get a quick answer to their questions and do not get frustrated and leave, but stay and take action.
If the company has a blog, you can also add a CTA within the articles, always maintaining consistency between the requested action and the topic of the blog post.
Increase newsletter subscriptions
One of the goals of the site should be to grow the list of newsletter subscribers.
Email subscribers and readers could provide valuable information on how company communications are received and what the target audience appreciates and what does not.
