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It’s no secret that, through technology, the world is a lot smaller than it used to be.
At one time, if you wanted to talk to someone across the globe, you had to go there in person or wait weeks for mail to arrive. Now, communication can happen instantly, allowing brands to enter new markets faster than ever before.
However, for a brand to thrive in a new country or region, it must appeal to the local population.
For example, if the company’s website is only in English, it won’t be accessible to most internet users outside of the U.S. and U.K. Not only that, but people prefer to view content that is localized for them.
Fortunately, localization services can bridge that gap and allow companies, both large and small, to capitalize on a global marketplace. Even if you’re not opening offices in new countries, these services can help you tap into online markets for eCommerce products and digital services.
So, let’s take a closer look at localization services and what they entail.
What are Localization Services?
What are the Five Types of Localization Services?
Where to Hire Localization Services.
Set Up Your Brand’s Localization For Success.
The Five Types of Localization Services
Given that the majority of consumers (75 percent) will choose products and content in their native languages, brands must invest in localization services if they Whatsapp Database want to compete in other countries.
Again, you don’t need to have physical offices in these places, but developing localized content can help you rank higher in search results and drive more traffic to your landing pages.
There are five primary types of localization services that can help your business succeed, so let’s break them down.
Website localization
First and foremost, your website needs to be localized so you can appeal to visitors in each region.
Fortunately, technology can already identify a user’s location, so you can set up your site to automatically show the correct content when it detects a visitor from a specific area. Alternatively, you can create a drop-down menu that lets users choose a country and view the appropriate translated content.
Because localization services go beyond translation, you may decide to alter your website based on the visitor’s country of origin. While you can keep all of the same basic information, you might change elements like color schemes, imagery, and even your brand’s logo or slogan.
Social media localization
While social media platforms are popular in the United States, they can be far more engaging and even essential in other countries.
For example, Facebook has lost a lot of market share in the U.S. but remains a staple in India, Brazil, and the Philippines. In some areas, Facebook operates as a de facto form of the internet, meaning that brands can get a lot of traction by posting localized material.
As with content localization, it’s imperative to have a team of local talent that can create and manage posts. Also, hiring remote workers who live in these countries allows you to tap into trending topics and news stories more efficiently. Since these workers are already connected to their communities, they can create and post relevant content to social media much faster than someone stateside.
Also, because social media operates 24/7, having localized staff means you don’t have to worry as much about delays caused by time zone differences. This BZ Lists discrepancy is even more problematic when you’re trying to post content to a country across the globe.
