And they dethroned fashion magazines as official prescribers of beauty and lifestyle products . And they revolutionized the cosmetics sector. And they placed themselves in the spotlight. Because if you combine specialization, passion and Social Networks, the cocktail is explosive.
In fact, it is becoming more common to look for reviews from these types of influencers before making a purchase decision about the most resistant mascara or the lipstick that generating a lot of talk best suits a certain skin tone. Because who better than ordinary women, who are also experts in cosmetics, to recommend their must-haves ?
In short: beauty bloggers are here to stay
And they are increasingly present on more channels, with YouTube and Instagram being the favourites of bloggers and followers, given their audiovisual nature. office 365 database Mastering the eyeliner technique , discovering the magic of illuminating the face or getting the right shade of foundation seems easier if you learn with a step-by-step video tutorial .
But who are these beauty experts? In this post we give you 5 names and 5 faces of some of them, who are growing at a dizzying pace. However, you only have to take a look around the Internet to expand this list with many and varied profiles.
The 5 beauty bloggers of the moment
- Isabel Sanz (@isabel_sanzz): With 141,000 followers on Instagram it was a completely crazy thing and almost 188,000 subscribers onYoutubeIsabel Sanz shares her opinion and experience with cosmetic products, as well as her makeup favorites, with her community. Her hallmark? An urban style with character.
- Ro (@esbatt): Rocío is from Alicante and transgressive. She defines herself as a fashion, beauty and lifestyle blogger . And it is that, both in her Instagram profile and in that ofYoutube, you can find beauty tips , fashion hauls and some more personal videos.
- Sarai Alma (@saraialma): Sarai Alma has the added value of business to consumer reviews being a professional makeup artist. In herweband on her social networks she shares looks, her favorite products, routines, hauls and video tutorials on characterization.
- Jimena Reno (@renosaur):
- Without a doubt, the dominant color on Jimena’s Instagram profile is pink. She combines her passion for art with makeup, so her social media radiates a little bit of each world.
Alejandra de la Cruz (@thezombierebel):
Her community is still small, but it is growing at a good pace. Alejandra de la Cruz has her own blog and profile
generating a lot of talk on almost all social networks, except YouTube. However, she makes up for it by frequently sharing
videos talking about cosmetic products through the Stories section of her Instagram account.