We have seen over time in The Cloud Group some particularities of contextual advertising, but on this occasion we will mainly discuss what is coming and expected for 2023 starting from its great growth in 2022 that is ending.
What can we say about online advertising today?
Contextual advertising is a type of advertising that is relevant to the context of a page’s content.
That is why this type of marketing is a technology that respects 100 percent privacy with unique customer segmentation capabilities.
There is a reality present in the industry and that is that Google recently announced that it would overseas data eliminate third-party cookies at the end of this year. To look for other, even safer alternatives, and this is where we can conclude and predict that by 2023, contextual advertising will be very important.
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Contextual Advertising
According to data from the Interactive Advertising Bureau (IAB), 82 percent of online advertising relies on cookies for audience segmentation. While 77.4% of websites use at least one cookie and only 21% use more than ten.
What is the expected growth of contextual advertising in 2023?
According to the IAB. Contextual advertising will grow by approximately 63% in of the supply route, demand and vertical integration.
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Contextual targeting is a technique that identifies the most relevant websites for a specific ad based on a set of keywords . This type of advertising can increase consumer interest by up to 2.5 times for specific content and also increase consumer interest by up to 32 percent compared to traditional demographic targeting.
If you still find it difficult to understand how this type of advertising works. We could think about the ads from search engines like Google that are activated based on the keyword that a specific user has searched for. And this is precisely the basis of contextual advertising, impacting users who are potentially interested in a product or service.
Contextual advertising on mobile phones in 2023
Mobile advertising is currently widely used and is expected to continue to dominate the world in 2023.
Contextual Advertising
Statista reveals that the in-app advertising market is growing steadily and is expected to reach $339 million by 2023. So we can clearly see that contextual advertising in apps is more relevant than ever, seeking to offer multiple benefits free and quality backlink building training such as providing a better experience, protecting user privacy by targeting users without collecting data, and increasing engagement.
Contextual Advertising
We will conclude by highlighting the increasing receptivity that will be evident in 2023 for contextual advertising. Given that it has proven to be successful in generating a greater influence on purchase intention, especially in . In other words. When ads are positioned in a contextual environment. The consumer is more likely to act, for example. By buying something or looking for more information about the product.
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