Data synchronization is the process of consolidating information across multiple sources, applications, and devices to ensure consistency. It is an ongoing process, whether it is new or historical data. Data synchronization to optimize your b2b marketing strategy.
Every business collects and manages data across dozens of different applications.
With information coming from so many sources, it is easy for databases to become disjointed and disorganized if they do not communicate with each other.
So how can you ensure your business has an effective and optimized synchronization process?
Let’s dive deeper into the topic in the paragraphs that follow.
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Synchronization Terminology
Why is Data Synchronization Important?
How to Sync Data
Data Sync Tools
Data Sync Terminology
When your business data is not optimally synchronized, you may experience a variety of issues related to:
data silos
contradictory or duplicate data
low-quality or outdated data
too much data
collaboration and communication issues
Efficient data synchronization provides a clear view of all aspects of your b2b business and allows you to create reliable and actionable reports, make informed decisions, communicate transparently, and align departments toward common goals.
In the field of data and data management, terminology is very important to accurately indicate the processes in place.
Let’s start by clarifying some differences.
Data synchronization vs. data integration
These two concepts are similar, but they are not synonymous.
Data integration means combining two or more software so that they work in tandem.
Synchronization is a type of integration where data remains consistent between two or more databases, and unlike other integration processes, it has the power to keep databases in continuous communication.
The key word is “maintain,” as it is a continuous process between different tools.
In short, data synchronization is a type of integration, but not all integration processes lead to true data synchronization.
Data synchronization vs. data replication
Data synchronization suggests that there are multiple copies of up-to-date data.
Data replication, on the other hand, suggests that there are two or more complete and identical copies of a set of data.
Both terms talk about sets of data, but focus on different qualities.
Like integration, synchronization can be a type of replication, but not all synchronizations are complete replications.
Additionally, the synchronization process can be one-way or two-way, referring to the way it is performed.
data syncIn the first case, the data syncs in one direction only, usually within a specific tool or location. One-way syncs are sometimes called “data push.”
This is the case with data sent to a data warehouse or application, for example, and means that if you automate the data from the application to a desktop folder, the application can change the data in the folder; but if you change the data in the folder, it won’t change the data in the application.
The other option is two-way sync, and this happens when you have two applications linked together, such as Google and Outlook calendars.
If you make a change to one calendar, it updates the other, and vice versa. This means there’s no single source file to look at if something is accidentally changed or deleted.
Why is data synchronization important?
Data synchronization is essential to creating a consistent experience for those who consume it.
Data has a direct impact on customers, employees and stakeholders, making category-specific information the basis for sales goals, processes and growth.
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As such a critical resource ,Data synchronization to optimize your b2b marketing strategy
there are several key aspects to consider when working with data, such as:
Security – Data is an invaluable asset. Proper instagram data collection synchronization practices can protect it from corruption, keeping it more secure.
Quality – Data synchronization helps companies maintain a high level of accuracy and avoid or correct errors due to manual interventions that can have a significant impact on results.
Management – Data quality creates a solid foundation for bzb directory consistent data management, avoiding inconsistent reporting and creating a sense of generalized trust in the information, which is essential when making important decisions.
Harmonization – Combining data fields, formats and more allows companies to analyze and visualize data at a glance to achieve their goals.
Today, one of the main challenges for companies is the accumulation of data from different sources, born from the fact that we still tend to work with many tools at the same time.
In this way
it is very easy to generate series of disconnected data, but equally difficult to then reorganize them to obtain useful and strategic information for the purposes of company objectives.
In fact, the reorganization procedures require a lot of time and many resources: this is why data synchronization can help companies to harmonize the different flows, making them more secure, reliable and effective.
In the next paragraph we will see how to carry out this operation.
Data synchronization: how to do it
How can a company obtain perfectly synchronized and organized databases?
It is simpler than it seems, just follow a few steps.
1. Use native integrations
Native integrations are those that allow you to directly integrate two applications already in use, usually through application programming interfaces (APIs).
Once integrated, the data can flow between the two applications.
Native integrations can be great for automating some workflows and streamlining other day-to-day tasks, but they often only work one way.
2. Use custom integrations
Custom integrations are software that your in-house team custom-builds to meet your specific needs.
These integrations can achieve true data synchronization, but building software to keep data synchronized bidirectionally and in real time is a time-consuming and costly challenge.